About Danny
Professionally
I particularly enjoy making simple communicative work for clients in science and technology — distilling the details into technically-accurate and persuasive visual storytelling.
I'll ask questions and research independently to understand the technical details of what you do, and the regulatory or competitive environment you do it in.
My role isn't solely to make your product or service look good. Design is most effective when we combine audience-specific messaging with meaningful supporting visuals.
Personally
I spend a lot of time thinking about humans and how we interact with technology and its impacts on society, sustainability and climate.
I am notorious for trying to DIY anything and everything. The results are mixed, but the draw is for me is learning and skill-building.
I see design as a generalized lens to view the world and believe experimentation and play contribute enormously to our professional and personal toolboxes.
If you want to see what I do when I'm not working, head on over to my project site. ↗
Capabilities
- Art Direction
- Visual Identity
- Naming
- Design Strategy
- Design Systems
- Iconography
- Web design
- Print design
- Digital design
- Graphic design
- Packaging design
- Event design
- Signage and wayfinding
- Photography and retouching
Contact
I'm available for freelance work, please reach out at howdy@dannypagano.com to set up a call.